Ad Performance Loop — Self-Improving Creative Engine

Closed-loop optimization that makes the ad system better every cycle. Analyze what worked, reinforce winners, kill losers, regenerate. This is UAOP Stage 5 (Self-Improvement Loop) for the Growth department.

When to use

• After ads have been running for 7+ days (enough data)
• Weekly performance review cycle
• When CPA is rising (creative fatigue signal)
• Before triggering next ad-script-generator batch
• Monthly creative strategy review

When NOT to use

• Ads running < 7 days (insufficient data)
• Initial ad research (use ad-research)
• Writing new scripts (use ad-script-generator)
• Platform-level campaign structure (use marketing-demand-acquisition)