Marketing Strategy & PMM

Use this skill for product positioning, ICP definition, GTM strategy, competitive intelligence, launches, sales enablement, and international market entry.

Required Input Contract

Gather or infer:

• Product, category, target market, current positioning, and differentiation.
• ICP, buyer personas, segments, sales cycle, churn, LTV, and adoption evidence.
• Competitors, alternatives, status quo, and source quality.
• Launch tier, timeline, goals, budget, channels, and internal owners.
• Existing assets: messaging, decks, demos, battlecards, case studies, pricing, research.
• Geographic markets and localization constraints when expansion is in scope.

Use public-safe placeholders for missing names, figures, and customer evidence.

Safety and Evidence Rules