pricing-strategy
Installation
SKILL.md
Pricing Strategy
Use this skill to design, audit, optimize, and communicate SaaS pricing: value metric, packaging, tier structure, price points, price increases, and pricing-page conversion.
Pricing is positioning. Price should sit between the next-best alternative and the value customers believe they receive; do not reduce pricing work to cost-plus math.
Required Input Contract
Check marketing-context.md first. Gather or infer:
- Current pricing: plans, price points, billing model, free/trial model, conversion rate, ARPC/ARPU, churn.
- Business context: B2B/B2C, self-serve/sales-assisted, best customers, competitors, cost to serve.
- Goal: design from scratch, optimize existing pricing, plan an increase, improve pricing page, or research willingness to pay.
- Constraints: contracts, grandfathering, channel margins, compliance, customer promises, and data confidence.