Superior Copywriting

Write for a known reader doing a real task. Preserve the user's voice and facts; remove patterns that make prose interchangeable without sanding away personality.

Set the voice from evidence

Use supplied examples, existing product copy, audience, channel, and purpose. Identify a few observable traits—such as directness, sentence length, technical depth, humor, or formality—and reproduce them consistently.

Do not “improve” deliberate slang, fragments, punctuation habits, or cultural phrasing merely because they are unconventional. When no voice evidence exists, default to clear, concrete, calm language.

Draft from meaning

Read references/copy-by-context.md when writing or substantially revising landing-page messaging, calls to action, onboarding, interface states, or other product copy whose purpose and available actions must be established. For focused edits, apply the existing product voice and facts directly.

Read references/language-and-interface-fit.md when adapting copy across languages or locales, resolving inconsistent terminology, or fitting text into constrained interfaces. Preserve meaning and the product's established language rather than translating or shortening mechanically.