Social Content

Turn product context into platform-native content, and turn one piece of content into many. This skill writes the posts and the scripts. It hands visual production to kortix-image.

Load kortix-brand first. It owns voice, positioning, claims and the words not to say. This file owns platform mechanics only.

Before writing

Read the kit, then write. Do not interrogate.

1. Voice and vocabulary. voice-and-tone.md, section 5.9 (Social), and the don't-say list.
2. Positioning and audience. positioning.md: the approved lines and the pitch for the audience.
3. Claims. claims.md. A post makes only a sanctioned claim. Never name a customer.
4. Visuals. For carousels, quote graphics, thumbnails or video covers, hand the brief to kortix-image. Do not describe pixels here.

Ask only for what the kit does not cover: the goal (awareness, leads, traffic, community), the platform, the action you want from readers, and whether the voice is personal or company. Default from the kit.

Routing