Strategies: Branding

Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories ~22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints.

Keywords: brand strategy, brand guidelines, visual identity, storytelling, brand voice, design tokens, slide deck, corporate identity, style guide, positioning

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

• Brand strategy: Purpose, values, positioning, differentiation, target audience
• Brand storytelling: Origin story, hero's journey, narrative arc, brand archetypes
• Brand voice & tone: Voice, tone, avoid terms, preferred wording
• Brand visual identity: Colors, typography, logo rules—strategy layer; implementation in brand-visual-generator, logo-generator

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.