Components: Call-to-Action (CTA)

Guides CTA button design for conversion. A well-designed CTA can increase conversion by 25–10%.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for conversion goals.

Identify:

1. Context: Hero, form, pricing, product page
2. User stage: Awareness, consideration, decision
3. Primary action: Sign up, buy, trial, download

Design Principles

Visual Clarity