Channels: Education Program

Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and pricing.

Identify:

1. Product type: SaaS, dev tool, design tool, productivity
2. Student fit: Is your ICP or future ICP student-aged?
3. Discount structure: First-time vs renewal; % or fixed
4. Verification: .edu, student ID, third-party (SheerID, UNiDAYS)

Education Program vs Other Channels