email-marketing
Channels: Email Marketing
Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for audience and content strategy. See content-marketing for content types and formats across channels.
Identify:
- Goal: Retention, conversion, brand reach, or SEO synergy
- Content mix: Onboarding, campaign, announcement, features, newsletter
- List size: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance
EDM vs Newsletter
| Type | Purpose | Use |
|---|
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