featured-snippet
SEO On-Page: Featured Snippet
Guides optimization for Featured Snippets (Position Zero)—direct answers displayed above organic results. Featured snippets appear on ~19% of queries; by 2025, AI Overviews replaced many, but snippet optimization still supports AI citation and PAA. See serp-features for full SERP context.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Featured Snippet formats: Paragraph, list, table
- Content structure: Answer-first, H2/H3, semantic HTML
- Query targeting: How, what, why; positions 2–5 opportunity
- AI Overviews: Layered content for both snippets and AI citation
Current Landscape (2025–2026)
- Featured snippets appear on ~19% of search queries
- AI Overviews replaced 83%+ of featured snippets in many regions; appear in ~47% of US searches
- When AI Overviews show, 83% of searches may end without clicks (zero-click)—goal shifts to citation as well as CTR. Featured Snippets also cause zero-click when the answer suffices. See serp-features for zero-click by feature.
- Position zero still captures ~35% of clicks when snippets appear; pages with snippets see ~8% higher organic CTR
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