paid-ads-strategy
Strategies: Paid Ads
Guides paid ads strategy: when to use paid acquisition, channel selection, budget allocation, ad-to-landing-page alignment, and cross-platform best practices. Paid ads (Google Ads, Meta, LinkedIn, Reddit, TikTok, etc.) deliver immediate reach and targeting; use when PMF is validated and budget allows.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Platform-specific execution: Web: google-ads, meta-ads, linkedin-ads, reddit-ads, tiktok-ads. App: app-ads. TV/Streaming: ctv-ads.
Before Starting
Check for project context first: If .agents/project-context.md or .claude/project-context.md exists, read it before asking questions.
Gather this context (ask if not provided):
| Area | Questions |
|---|---|
| Goals | Primary objective? (Awareness, traffic, leads, sales, app installs) Target CPA/ROAS? Monthly budget? Constraints? |
| Product & offer | What are you promoting? Landing page URL? What makes it compelling? |
| Audience | Ideal customer? Problem you solve? What do they search for or care about? Existing customer data for lookalikes? |
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