Strategy: Rebranding

Guides rebranding execution: domain change, 301 redirects, migration checklist, and communication (social media, internal). Plan for months, not days or weeks. See domain-selection for initial domain choice; domain-architecture for domain structure decisions; multi-domain-brand-seo when multiple domains coexist.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

1. Scope: Full rebrand (name, domain, identity) vs partial (logo, messaging only)
2. Domain change: Yes or no; old → new mapping
3. Timeline: Target launch date; typical 4–12 weeks
4. Channels: Website, social, product UI, directories, email

Rebranding Timeline (Typical)