seo-content-content-strategy
SEO Content: Content Strategy
Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for product, audience, and proof points.
Identify:
- Keywords: From keyword research
- Existing content: What already exists
- Resources: Content capacity, tools
- Goals: Traffic, conversions, authority
Topic Clusters
Topic clusters organize content by topic rather than isolated keywords. A pillar page covers a broad core topic; cluster articles cover subtopics; all connect via internal links. This signals topical authority to search engines and AI systems.
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