Components: Testimonials

Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for customer personas and industries.

Identify:

1. Content type: Text quotes, video, case studies
2. Placement: Product pages, pricing, hero, dedicated page
3. Audience: B2B vs B2C; industry/role relevance

Content Formats