SEO On-Page: Title Tag

Owns writing and review rules for the HTML <title> element. page-metadata owns discovery, implementation, and release verification.

Inputs

Read root contextus.md when present. Confirm page type, unique page job, primary search intent, locale, current title and H1, verified differentiators, sibling-page titles, and whether a template automatically appends the brand.

Rules

• Write a descriptive, concise, page-specific title that accurately represents the page.
• Put the primary search concept early when natural; do not keyword-stuff.
• Treat about 60 Latin characters for the title body as a default warning, not a hard limit. Pixel width, script, device, and query context affect display.
• A delimiter plus brand suffix such as | Brand is outside that title-body target. It may be truncated or rewritten; include it only when useful and never duplicate a template suffix.
• For CJK, RTL, or other scripts, review rendered width and natural language instead of applying a translated character formula.
• Title and H1 must serve the same page intent and promise, but need not use identical wording. Example: title AI Image Generator; H1 Generate Images with AI.
• Include only claims supported by the page. Do not add a year, number, superlative, or feature merely for click appeal.
• Apply the Swap Test: if the title fits a sibling page unchanged, add a verified page-specific fact or sharpen its task.
• Google may generate a different title link from the <title>, main visual title, headings, prominent text, anchors, og:title, or other signals. Optimize consistency of page identity, not control of the exact displayed string.