traffic-analysis
Analytics: Traffic
Guides website traffic analysis across all channels (organic, paid, social, referral, direct). Covers traffic source attribution, dark traffic identification, and multi-channel reporting.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Traffic sources: Organic, paid, social, referral, direct, email
- Dark traffic: Unattributed visits labeled as "Direct / None"
- Attribution: UTM tagging, segmenting, reporting accuracy
Branded vs. Non-Branded Traffic (Organic)
| Type | Characteristics |
|---|---|
| Branded | Higher CTR, conversion, purchase intent; users closer to funnel bottom |
| Non-branded | Touchpoint with future users; most sites get more non-brand traffic; competition fiercer |
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