Content: Visual Content

Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

• When to use images: By content type and format
• Specs by context: Website vs social vs email
• Platform image specs: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
• Repurposing: One visual → multiple formats and channels
• Visual-first planning: Content calendar with image planning

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Section 12 (Visual Identity) for brand consistency.