copywriting-audit-stage

Alternate entry point for the copywriting-toolkit pipeline. Accepts pre-existing external copy (a draft you did NOT produce — competitor copy, legacy campaigns, A/B variants, client-supplied content) and runs it through Phases 5-8 of the standard pipeline. Skips Phase 0-4 (no intake, no ideation, no neta injection, no draft) because the draft already exists.

Output: issue list by severity + suggested improvements (+ optional rewrites), with all the same gate verdicts the drafting pipeline would produce.

When to Use

• Review competitor campaigns for benchmarking
• Audit legacy copy inherited from prior agency / internal team
• Analyse A/B variants to diagnose underperformance
• Client hands you existing LP / email / banner and asks "what's wrong?"
• Pre-launch QA on copy the user produced outside this toolkit

Skip when:

• You need to generate new copy → use using-copywriting-toolkit router → full pipeline
• Audit target is technical docs / UX microcopy / PRODUCT-SPEC → out of scope (see using-copywriting-toolkit §Out of Scope)
• You need translation / localisation judgement rather than persuasion audit → research-team / design-team