copywriting-light-action

Phase 4 variant — PREP / CREMA light-action micro-conversion drafter. Produces copy targeting micro-conversions (per Kaushik 2007) rather than macro-conversions (heavy-ticket purchase). Hands the draft envelope field to copywriting-voice-quadrant-stage.

Triggers

Run this skill when the brief targets any of:

• Email opt-in pages, newsletter subscribe forms
• Free download landing pages
• LINE 登録 pages, Discord join, community gate copy
• Light affiliate content with soft action at the end
• SNS posts with explicit action prompt (follow, like, share, comment)
• Article-format content with light action prompt at the end
• Light LP click-through copy

Source workflow: domain-teams/skills/copywriting-team/SKILL.md § Light-Action Copy Writing (PREP / CREMA).