copywriting-mid-form

Phase 4 variant — mid-form EC product copy drafter. Produces BEAF-ordered product descriptions (Benefit → Evidence → Advantage → Feature) for EC listings, POP, and in-store presentation. Hands the draft envelope field to copywriting-voice-quadrant-stage.

Triggers

Run this skill when the brief targets any of:

• Rakuten / Amazon JP product descriptions
• In-store POP / shelf-talker copy
• Presentation material product blurbs
• Mid-form EC content where Benefit-first ordering is required
• Product description with evidence / spec layering (not pure feature bullets)

Source workflow: domain-teams/skills/copywriting-team/SKILL.md § Mid-Form EC Copy Writing.