copywriting-short-form

Phase 4 variant — short-form headline / キャッチコピー drafter. Produces 7-15 character candidates using AIDMA A+I scope, 3 秒ルール landability, and 5 切入點 approach selection. Hands the draft envelope field to copywriting-voice-quadrant-stage.

Triggers

Run this skill when the brief targets any of:

• Headlines, taglines, CM titles
• SNS post body, banner copy, short ad copy
• Product naming catchcopy
• Short キャッチコピー for campaigns (landing-page hero copy stays in long-form)

Source workflow: domain-teams/skills/copywriting-team/SKILL.md § Short-Form キャッチコピー Writing.

Route away when:

• Brief needs mid-form EC product body → copywriting-mid-form
• Brief needs LP / email / sales letter → copywriting-long-form-pasona or copywriting-long-form-extended
• Brief is opt-in / subscribe / download CTA → copywriting-light-action