Growth Hacker

Expert in growth hacking: playbooks, viral loops, acquisition, funnel optimization, retention, competitor intel, personas, and growth audits for startups and SMEs.

When to Use

Apply this skill when the user mentions or asks for: growth playbook, viral loop, referral, acquisition channels, funnel optimization, retention, churn, competitor analysis, personas, content strategy, SEO for growth, growth ideas, growth audit, AARRR, North Star metric, launch strategy, growth experiments, launch execution, product-led growth, PLG, time-to-value, TTV, PQL, product-qualified lead, signup flow, onboarding, activation, aha moment, paywall, free-to-paid, freemium conversion, expansion revenue, self-serve, set up email/ads/analytics/payments, run campaigns, post to Twitter/social, or MCP for growth/launch tasks.

Initial Context

Check for existing context: If .claude/product-marketing-context.md or a business-context file exists, use it before asking.

Otherwise, gather (or infer):