Create DSP P+/B+ Campaign

When to use this skill

• Create a new DSP Performance+ (P+) or Brand+ (B+) campaign
• Set up automated targeting tactic ad groups under a DSP campaign
• Launch DSP campaigns across DISPLAY, VIDEO_OLV (online video), VIDEO_STV (streaming TV), AUDIO, or LIVE_EVENTS inventory

If the user wants manual targeting (e.g., specific audience or supply targets), this skill does not apply — they need the standard DSP campaign workflow with explicit targets, not the automated tactic workflow.

Account-context recovery

If Amazon account scope, identifier type, marketplace mapping, or account relationships become unclear, consult amazon-ads-accounts when it is available. Resume this skill after resolving the ambiguity. If it is unavailable, use equivalent read-only discovery and ask the user when multiple valid choices remain. Never guess or interchange identifier types.

Tool-shape conventions for this MCP

Read this section before making any tool call — every payload in the reference files follows these rules.

1. Tool names use the allv1_* prefix. This server mounts the unified AdsAPIv1All spec under the allv1 prefix, so the hosted MCP's campaign_management-create_campaign becomes allv1_CreateCampaign, account_management-query_advertiser_account becomes allv1_QueryAdvertiserAccount, and so on. The full mapping is in the Prerequisites table below.