Amazon Marketing Cloud (AMC) Skill

AMC is Amazon's privacy-safe clean room for analyzing pseudonymized, event-level ad data. This skill covers the full AMC workflow surface: writing and debugging SQL, creating and executing workflows, building audiences, downloading results, and applying the official AMC playbooks for attribution, frequency, lookalikes, and cross-channel measurement.

Use the MCP tools exposed by the client and inspect their current schemas before calling them. The client owns server connection, authentication, and naming. Non-obvious behaviors not in tool schemas live in references/tool-gotchas.md.

Account-context recovery

If Amazon account scope, identifier type, marketplace mapping, or account relationships become unclear, consult amazon-ads-accounts when it is available. Resume this skill after resolving the ambiguity. If it is unavailable, use equivalent read-only discovery and ask the user when multiple valid choices remain. Never guess or interchange identifier types.

When to query the knowledge base

The chroma_mcp server hosts the amazon_ads collection — a structured corpus of AMC playbooks, attribution references, table schemas, SQL reference, and analysis templates. Reach for it before improvising. AMC has surprising rules and the playbooks encode hard-won patterns.

Query Chroma whenever the user asks for: