Sponsored Brands performance review

Overview

Turn Sponsored Brands Campaigns Report data (any ingest path: CSV upload, Ads API export, warehouse table, notebook variable) into a structured markdown report. This skill defines what to measure and how to validate inputs — not drop-in Python tied to a specific reports[0]['report_data'] shape or column names.

Account-context recovery

If Amazon account scope, identifier type, marketplace mapping, or account relationships become unclear, consult amazon-ads-accounts when it is available. Resume this skill after resolving the ambiguity. If it is unavailable, use equivalent read-only discovery and ask the user when multiple valid choices remain. Never guess or interchange identifier types.

When to Use

• SB portfolio health: spend, sales/attributed sales, ACoS/ROAS, CTR, CPC, impressions
• Ranking best vs worst SB campaigns with minimum spend thresholds so tiny rows do not dominate
• Flagging low CTR vs category-style SB benchmarks (guidance, not law)
• NTB (new-to-brand) orders/sales share when columns exist
• Creative / targeting / budget reallocation recommendations grounded in the numbers actually present

Agent workflow (required)