Amazon Ads — SP Search Term Explorer

Overview

End-to-end SP Search Term mining via the amazon_ads MCP server. This skill owns the full surface: report generation (CreateReport / poll / download), parsing with v1 dotted field IDs, partition of PAT ASINs from customer queries, threshold elicitation, segmentation into generic and branded gold + rising + negatives, sufficiency gating, and the final deliverable template.

Downloaded CSV headers are v1 catalog IDs (searchTerm.value, metric.totalCost, …) — not legacy Customer Search Term / 7 Day Total Sales style exports. The skill does not handle hand-uploaded console CSVs or warehouse extracts; everything assumes input generated by this skill's own report-creation flow.

Account-context recovery

If Amazon account scope, identifier type, marketplace mapping, or account relationships become unclear, consult amazon-ads-accounts when it is available. Resume this skill after resolving the ambiguity. If it is unavailable, use equivalent read-only discovery and ask the user when multiple valid choices remain. Never guess or interchange identifier types.