art-direction
Installation
SKILL.md
Art Direction
Art direction gives imagery a job: orient, explain, establish trust, or create a controlled emotional cue. It is not a list of adjectives.
Set the visual job before selecting assets
Write a one-line stance: audience, moment, desired response, and what imagery communicates that copy cannot. Choose one primary treatment and fallback: documentary detail, diagrammatic illustration, editorial crop, icon system, or no image.
| Decision | Specify | Reject when |
|---|---|---|
| Subject | people, object, place, or abstract concept | it repeats the headline without adding evidence |
| Point of view | distance, angle, energy, inclusion | it turns a serious task into decoration |
| Composition | focal zone, text-safe area, responsive crop | the message disappears at narrow widths |
| Surface | palette, texture, line weight, lighting | it conflicts with product semantic states |
| Rights | source, license, attribution, expiry | ownership or reuse is unknown |