ansoff-matrix

Explores growth options with the Ansoff Matrix, which maps growth along two axes (existing or new products, existing or new markets) into four cells of rising risk: Market Penetration, Market Development, Product Development, and Diversification. It generates concrete options in each cell and sequences them into a prioritized growth path, rather than naming a quadrant and stopping.

The four strategies, their risk profiles, how to use the matrix, and the pitfalls live in references/ansoff.md. Load that file before analyzing.

When to use

The user wants growth options and a path: how a company or product should grow, and which moves to make first. It assumes a growth objective. If the question is which products to fund across an existing portfolio, prefer a BCG matrix; if it is how to frame the growth problem itself, prefer problem definition first.

Language

Conduct the session and write the report in the language the user is writing in. The reference file is English; keep the framework keyed to it regardless of output language.

Inputs

• SUBJECT (required): the company or product seeking growth.
• OBJECTIVE (optional but valuable): the growth goal (for example "double revenue in three years"). Shapes which options matter and how they are prioritized.
• CONTEXT (optional): current markets, products, capabilities, and constraints. Sharpens both the options and the risk and capability assessment.