business-model-canvas

Runs Osterwalder and Pigneur's Business Model Canvas to map how a business creates, delivers, and captures value across nine building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. The point is not to fill nine boxes but to test whether they fit each other.

The nine blocks, their key questions, the right-side/left-side/viability logic, and the pitfalls live in references/canvas.md. Load that file before analyzing and work each block against its questions exactly.

When to use

The user wants to map a business model on one page, understand how an existing business works, or pressure-test a new venture's model. The unit of analysis is a business model for a defined business, product, or venture, not a whole company's strategy and not a business plan. If a company runs more than one model, model the one the user names or model each separately; do not blur several models into one canvas.

Language

Conduct the session and write the report in the language the user is writing in. The reference file is English; keep the framework, block names, and fit logic keyed to it regardless of the output language.

Inputs

• BUSINESS (required): the company, product, or venture to model. Push for one defined business model. If the business is vague or runs several models, narrow it with one or two questions first.
• CONTEXT (optional): the stage (idea, early, scaling, established), the market and geography, and the decision the canvas should inform (pitch, pivot, entry, investment). This shapes which assumptions matter most and the framing of the synthesis, not the content of the blocks.