pestel-analysis

PESTEL scans the macro-environment around a subject: the Political, Economic, Social, Technological, Environmental, and Legal forces that shape a market but lie outside any one firm's control, catching the strategy that plans only against competitors while a macro force reshapes the board.

The six factors, their probes, the prioritization logic, and the pitfalls live in references/pestel.md. Load that file before analyzing.

When to use

The user wants the external macro context for a company, industry, market entry, or strategic decision. PESTEL is the macro layer: for industry competitive structure prefer Five Forces, and for an internal view prefer a value chain or 7-S. PESTEL output feeds naturally into the Opportunities and Threats of a SWOT.

Language

Conduct the session and write the report in the language the user is writing in. The reference file is English; keep the framework keyed to it regardless of output language.

Inputs