swot-analysis

Runs a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) anchored to a specific objective, then crosses the quadrants into a TOWS matrix to turn the four lists into ranked strategic options. Catches the failure where a SWOT stops at four lists; the strategy comes from the crossing.

The framework, quadrant checklists, scoring, and the TOWS matrix live in references/swot-analysis.md. Load that file before analyzing and follow the internal-versus-external and anchor-to-objective rules exactly.

When to use

The user wants to assess the position of a company, product, project, team, individual, or decision, usually to inform a strategy or choice. SWOT is broad and qualitative; if the question is specifically about industry profit structure, prefer a Five Forces analysis instead.

Language

Conduct the session and write the report in the language the user is writing in. The reference file is English; keep the framework keyed to it regardless of output language.

Inputs

• SUBJECT (required): what is being analyzed.
• OBJECTIVE (required): the goal the SWOT serves (for example "decide whether to launch in the EU", "grow revenue 30% in two years"). A SWOT without an objective is unanchored and nearly useless, so if the user does not give one, ask for it before starting.
• CONTEXT (optional): competitors, market, time horizon, and any constraints. Sharpens both the external scan and the strategic options.