point-of-view

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Point of View (POV) Skill Guide

What is a POV in Consulting?

A Point of View is a structured argument that demonstrates deep expertise and establishes the firm as a credible strategic advisor. Unlike sales collateral, a POV is a credibility builder—a tangible asset that positions your firm as someone who understands market dynamics, anticipates change, and offers prescriptive guidance. It's the intellectual foundation for advisory conversations.

POV Structure

An effective POV follows this framework:

  1. Provocative Headline/Thesis — A bold, contrarian or insightful claim that captures attention. Example: "The CPO must now own supply chain transformation, or supply chain will own the business."

  2. Context Setting — Paint the current landscape. What's the status quo? What conventional wisdom exists?

  3. The Shift — Identify what's changing: market forces, technology, regulation, customer behavior, or competitive dynamics.

  4. Implications — Why does this shift matter? What's at stake for your audience? What opportunities or risks emerge?

  5. Recommended Actions — Prescriptive next steps. What should readers do differently? Make it actionable.

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