AI Video Creation

Overview

Video is the highest-effort, highest-impact marketing format. Traditionally, video required a camera, lighting, editing skills, and hours of post-production. AI flips this: you can now generate professional video from text alone. AI spokespersons deliver personalized demos. AI editors cut and caption in minutes. Generative AI creates B-roll from prompts. This skill covers every AI video workflow relevant to B2B GTM — from personalized outreach to social content at scale.

Authoritative Foundations

• Gary Vaynerchuk — Volume of content wins. AI makes volume possible. — Volume of content wins. AI makes volume possible.
• HeyGen/Synthesia — AI spokesperson technology — AI spokesperson technology
• Runway — Generative AI video — Generative AI video
• Opus Clip — AI-powered video clipping — AI-powered video clipping
• Descript — AI-first video editing — AI-first video editing