Analytics Toolkit

Overview

Analytics tools don't work out of the box — they work when configured with a tracking plan, proper implementation, and destinations that talk to each other. This skill covers setup and optimization across the analytics stack.

Authoritative Foundations

• Segment — CDP with 400+ destinations — CDP with 400+ destinations
• Amplitude — Product analytics, behavioral cohorts, experiment — Product analytics, behavioral cohorts, experiment
• PostHog — Open-source analytics, session recording, feature flags — Open-source analytics, session recording, feature flags
• Mixpanel — Event-based product analytics — Event-based product analytics
• GA4 — Google Analytics for web + app — Google Analytics for web + app

When to Use