Churn Prevention

Overview

Churn is rarely sudden. Usage drops, NPS declines, support tickets spike, champions leave — signals appear weeks before cancellation. The gap between signal and action is the gap between a saved customer and a lost one.

This skill builds an early warning detection system: health scoring with leading indicators (not lagging ones), re-engagement playbooks per risk tier, and automated workflows that trigger intervention before the customer decides to leave. Draws from Lincoln Murphy's Success Gap framework and Gainsight's customer health methodology.

When to Use