Clay Automation

Overview

Clay is the orchestration layer where enrichment, scoring, and routing converge. Used correctly, it's a GTM multiplier. Used incorrectly, it's a credit-burning machine producing data nobody trusts.

This skill covers when and how to roll out Clay automation — data quality, table separation, rollout phases, and n8n handoff.

Playbook index: references/automation-playbook-index.md — all 38 automation + tool + gtm-ops playbooks.

Automation strategy (before tool config): Jen Igartua (Go Nimbly) — data before AI, maturity levels 0–4, human+machine division. Canonical → references/gtm-automation-expert-playbook.md (Pattern 30). Outbound copy/infra → Eric Nowoslawski / Pat Spielmann / Justin Michael — not this skill.