Clay Loops Toolkit

Location: tools/clay-loops-toolkit · Skill name: clay-loops-toolkit

Overview

Clay Loops are the GTM tool for recurring signal automation — funding, job changes, hiring spikes, stale opps, champion moves. They run on cadence and fire when source data changes. The mistake: a loop that enriches every row and routes nothing — an expensive Slack feed.

Every production loop follows monitor cheap → enrich on signal → LeadMagic verify → score → route. LeadMagic is the default email/waterfall provider in the enrich table (find → verify → person enrich). Load leadmagic-toolkit for API/credit details.