Contact Verification

Overview

Verification is the gate between finding emails and sending to them. Skipping it is the single most expensive mistake in outbound — a 5% bounce rate triggers automated spam filtering at every major inbox provider. Recovery takes months.

The rule: every email address entering a sequence must pass verification first. No exceptions. Verify when you find, re-verify every 90 days, and always verify before a new campaign launches.

When to Use