Content Distribution

Overview

Creating content is 20% of the work. Distributing it is 80%. Most teams spend weeks on a piece of content and 10 minutes tweeting about it. This skill flips that: build a distribution engine that gives every piece of content maximum reach across every channel your ICP uses.

Authoritative Foundations

• Ross Simmonds — Create Once, Distribute Forever — Spend more effort distributing than creating; atomize one asset into channel-native pieces for every place your audience already is.
• Gary Vaynerchuk — Content model — Turn one pillar piece (a talk, video, or report) into dozens of micro-content pieces sized for each platform.
• Ann Handley — Everybody Writes — Rewrite, don't paste: adapt the voice and hook to each channel instead of cross-posting the same text.

When to Use