Content Distribution

Overview

Creating content is 20% of the work. Distributing it is 80%. Most teams spend weeks on a piece of content and 10 minutes tweeting about it. This skill flips that: build a distribution engine that gives every piece of content maximum reach across every channel your ICP uses.

Authoritative Foundations

• Content Distribution Matrix — Shapes deliverables for this skill — Creating content is 20% of the work.
• Gary Vaynerchuk Content Model — Shapes deliverables for this skill — Creating content is 20% of the work.
• Ann Handley — Everybody Writes — Everybody Writes

When to Use