Design System for GTM

Overview

When AI agents generate sales collateral, pitch decks, one-pagers, social graphics, and emails, they need a brand system to reference. Without it, every output has different colors, different fonts, different voice — and your brand erodes across every customer touchpoint. This skill defines a complete AI-consumable design system with visual identity, voice/tone, templates, and guardrails. Designed to be read by both humans and AI agents.

Authoritative Foundations

• Brad Frost — Atomic Design — Build from tokens and atoms up to templates so every one-pager, deck, and email stays consistent.
• W3C Design Tokens Community Group — Format spec — Store color, type, and spacing as named tokens in a portable format that agents and tools can read.
• Nathan Curtis (EightShapes) — Design system documentation — Document each component's purpose, usage rules, and do/don't examples, not just its appearance.
• Dan Mall — Design That Scales — Treat the system as a product with owners, contribution rules, and a release process.

When to Use