field-marketing
Installation
SKILL.md
Field Marketing
Overview
Field marketing brings your GTM motion to specific cities, accounts, or industries through intimate events. Executive dinners, roadshows, customer advisory boards, and regional meetups convert at 3-5x the rate of digital channels because trust is built in person. This skill covers strategy through execution.
Authoritative Foundations
- Priya Parker — The Art of Gathering — Design executive dinners and roundtables around a purpose and guest mix, with a host who actively facilitates.
- ITSMA — Account-Based Marketing — Build invite lists from target-account tiers and involve account owners in every invitation.
- Forrester (SiriusDecisions) — Demand Waterfall — Track field events by opportunities created and accelerated among invited accounts.