Founder-Led Sales

Overview

Founders who don't sell die. The mistake: thinking "I'm technical" or "I'll hire a VP of Sales to figure it out." You can't outsource the first $1-3M in revenue. You ARE the sales team until you've proven repeatability. This skill covers the entire founder-led sales motion — from first conversation to signed contract — with stage-appropriate tactics, discovery frameworks, demo architecture, negotiation, and the transition to your first AE.

When to Use

Trigger phrases: "founder-led sales", "I need to sell as a founder", "founder doing demos", "founder closing deals", "founder sales process", "I'm technical and can't sell", "transition from founder selling to AE", "first sales hire"

Authoritative Foundations