Graphic Design for GTM

Overview

Visuals do 80% of the work in GTM. A well-designed graphic stops the scroll, a poorly designed one is invisible. This skill covers GTM visual asset creation: social graphics, ad creatives, data visualization, and brand templates that maintain consistency across every touchpoint.

Authoritative Foundations

• Robin Williams — The Non-Designer's Design Book — Apply contrast, repetition, alignment, and proximity (CRAP) to make GTM assets readable at a glance.
• Edward Tufte — The Visual Display of Quantitative Information — Maximize data-ink and remove chartjunk so the key number is obvious.
• Robert Cialdini — Influence — Influence principles — reciprocity, social proof, authority in copy.