Graphic Design for GTM

Overview

Visuals do 80% of the work in GTM. A well-designed graphic stops the scroll, a poorly designed one is invisible. This skill covers GTM visual asset creation: social graphics, ad creatives, data visualization, and brand templates that maintain consistency across every touchpoint.

Authoritative Foundations

• Cialdini Visual Persuasion — Influence principles — reciprocity, social proof, authority in copy.
• Tufte Data Visualization — Named methodology governing recommendations in this skill's process.
• Ann Handley — Everybody Writes — Everybody Writes