Growth Experimentation

Overview

The companies with the highest growth rates don't have better ideas — they have better systems for testing ideas. A high-velocity experimentation system runs 15-30 experiments per month across acquisition, activation, retention, and monetization. Most experiments fail. That's by design. The team that learns fastest from each failure wins.

When to Use

• "Build an experimentation program"
• "Set up growth sprints"
• "Prioritize experiments with ICE"
• "Increase our test velocity"
• "Create a learning repository"