Crisis leadership disclaimer: GTM/founder crisis playbooks in this skill are not legal advice. Security breach notifications, regulatory inquiries, and liability language → counsel + deal-desk/references/legal-gtm-playbook.md (Pattern 29) before external statements.

GTM Leadership

Overview

Revenue leadership is not "hit the number and yell louder." GTM leaders hire the machine, design comp that produces the right behavior, coach through difficult truth, and remove people who poison velocity — fast enough to protect the team, slow enough to be fair. The mistake: firing without a documented system, or avoiding hard conversations until a quarter is lost.

This skill is the people operations layer for GTM leaders: hire decision framework, performance and termination conversations, comp approval, and when to exit a leader. Comp strategy (canonical) → executive-compensation/references/gtm-compensation-strategy.md (Pattern 35). IC bands + JDs → gtm-role-descriptions. Interview scorecards → hiring-by-role. Hire sequence → sales-team-building.

When to Use