GTM Recruiting

Overview

Posting a job is 20% of recruiting. Sourcing, closing, and negotiating are the other 80%. Top GTM talent is passive — employed, comp-aware (RepVue), and comparing your offer to three others. The mistake: generic LinkedIn blast with hidden OTE, then surprise when the candidate ghosts after verbal yes.

This skill is the recruiting execution layer: active outreach, recruiter partners, offer construction, negotiation scripts, and inclusive hiring that builds diversity of thought — not token hires. JDs and comp math → gtm-role-descriptions. Interviews → hiring-by-role. Posting channels → job-posting-strategy.

When to Use