HubSpot Sequences

Overview

HubSpot Sequences power the SDR and AE outbound motion inside Sales Hub. Done right, they automate touches while maintaining personalization. Done wrong, they're spam cannons that burn your domain reputation.

Authoritative Foundations

• HubSpot Knowledge Base — Sequences — Configure enrollment, task steps, and automatic unenrollment on reply or meeting booked; sequences send from each rep's connected inbox.
• Google and Yahoo — Bulk sender requirements (2024) — Authenticate with SPF, DKIM, and DMARC, keep spam complaints below 0.3%, and respect per-inbox daily volume.
• Outreach — Sales Engagement Cadence Design — Sequence governance, task-based selling, and CRM-locked cadences.

When to Use

• "Set up HubSpot sequences"
• "Build HubSpot cadences"
• "Optimize HubSpot sequence performance"
• "HubSpot sequence A/B test"

Step-by-Step Process