Landing Page Copy

Overview

Landing page copy is not literature. It is salesmanship in text. Every word either moves the visitor toward conversion or gives them a reason to leave. The mistake: writing copy that sounds clever instead of copy that closes. "Revolutionary AI-powered workflow optimization" sounds smart to the writer. It means nothing to a visitor who wants to know "will this save me 10 hours a week?" This skill covers conversion copy frameworks, section-by-section patterns, and testing methodology — built on the shoulders of Joanna Wiebe, Oli Gardner, Harry Dry, and the direct response legends.

When to Use

Trigger phrases: "landing page copy", "hero copywriting", "CTA optimization", "conversion copy", "sales page copy", "write landing page", "optimize hero section", "A/B test landing page copy", "messaging for landing page", "headline formulas", "value proposition copy"