Landing Pages

Overview

A landing page has one job: convert visitors into leads. Every element that doesn't serve that goal is distraction. The best landing pages make a single promise, prove it quickly, and make the next step frictionless.

This skill audits existing pages against conversion best practices and produces prioritized fix lists with before/after recommendations.

When to Use

• "Audit our landing page"
• "Why isn't our page converting?"
• "Improve our signup flow"
• "Optimize our demo request page"
• "What should we A/B test?"
• "Redesign our hero section"