Launch Planning

Overview

Most product launches fail not because the product is bad but because the launch is treated as an announcement instead of a coordinated campaign. The mistake: publishing a blog post on launch day and hoping for virality. This skill covers tiered launch architecture, 16-channel coordination, Product Hunt optimization, press/influencer outreach, and post-launch measurement — built on Maja Voje's proven GTM launch phases and Lenny Rachitsky's B2B launch methodology.

When to Use

Trigger phrases: "plan a product launch", "launch our new feature", "build a pre-launch checklist", "set up Product Hunt launch", "coordinate a multi-channel launch", "product launch strategy", "Tier 1 launch", "launch timeline and channels"

Authoritative Foundations